PostHog vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose PostHog if

Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Capabilities only listed for PostHog

Open source E-commerce tracking App analytics Free plan Behavior analytics Revenue tracking Error tracking Audience insights Session recordings Heatmaps Surveys A/B testing Data export Integrations Custom reports Retention analytics Cohort analysis Enterprise

Important considerations: Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Cookieless CCPA compliant Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Self-hosted GDPR compliant Real-time data Event tracking Funnels User segments Goals Data ownership AI insights

Attribute	PostHog	WPLytic
Overview	A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Self-hosted and hosted options	Self-hosted
Best for	Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	PostHog Inc. Independent private company	TIPS4DESIGN SRL Independent private company
Company base	Distributed organization	Romania · European Union
Organization scale	215 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted Session recordings A/B testing Feature flags Surveys Open source Real-time analytics Custom event tracking Integrations Data export	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	Slack, Zapier, Segment	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	PostHog	WPLytic
A/B testing	Listed	Not listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User segments	Listed	Listed

Full details: PostHog Full details: WPLytic