| Overview |
An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing |
7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator |
Rybbit
Independent project | Wingify Software Private Limited
Subsidiary of Everstone Capital |
| Company base |
Distributed organization | Delhi, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction |
self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. | suite consolidation
Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Cookieless real-time web analytics
- Custom events and autocapture
- Goals and conversion funnels
- User journeys and profiles
- Retention analysis
- JavaScript error tracking
- Web Vitals monitoring
- Session replay
- API and warehouse export
- Free AGPL self-hosting
|
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
|
| Important considerations |
Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations |
Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API | Google Analytics, Adobe Analytics, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |