Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers, businesses, and agencies needing competitive and market insights
Important considerations: Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
| Attribute | SimilarWeb | Smartlook |
|---|---|---|
| Overview | A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends. | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. |
| Pricing | Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers, businesses, and agencies needing competitive and market insights | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform |
| Operator | Similarweb Ltd. Independent public company | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. |
| Company base | Givatayim, Israel · Other region | Brno, Czechia · European Union |
| Organization scale | 1,000 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package. | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. |
| Integrations | API | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | SimilarWeb | Smartlook |
|---|---|---|
| App analytics | Not listed | Listed |
| Behavior analytics | Not listed | Listed |
| Competitive analysis | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Data export | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Funnels | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Market intelligence | Listed | Not listed |
| Retention analytics | Not listed | Listed |
| SEO research | Listed | Not listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |