Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose SimilarWeb ifMarketers, businesses, and agencies needing competitive and market insights
Important considerations: Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package.
Choose Wix Analytics ifWix site owners who want integrated website and business analytics
Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
Swipe or use arrow keys to view all columns.
| Attribute | SimilarWeb | Wix Analytics |
|---|---|---|
| Overview | A digital intelligence and competitive research platform that helps teams benchmark traffic, analyze channels, study search visibility, and monitor AI-driven discovery trends. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | Free public data is limited; self-service packages are available for individuals and small teams, while premium Web Intelligence and business packages use custom pricing | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers, businesses, and agencies needing competitive and market insights | Wix site owners who want integrated website and business analytics |
| Operator | Similarweb Ltd. Independent public company | Wix.com Ltd. Independent public company |
| Company base | Givatayim, Israel · Other region | Tel Aviv, Israel · Other region |
| Organization scale | 1,000 employees · operator, as of 31 Dec 2025 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | Similarweb estimates external market and competitor traffic rather than replacing first-party site instrumentation; depth, countries, history, and APIs vary by package. | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. |
| Integrations | API | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
Swipe or use arrow keys to view all columns.
| Attribute | SimilarWeb | Wix Analytics |
|---|---|---|
| AI insights | Not listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Not listed | Listed |
| Competitive analysis | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| Goals | Not listed | Listed |
| Integrations | Not listed | Listed |
| Market intelligence | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| SEO research | Listed | Not listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |