Simple Analytics vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Privacy-first Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Goals AI insights Audience insights

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Behavior analytics Error tracking Session recordings Heatmaps Integrations Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Funnels Data export User segments

Attribute	Simple Analytics	Smartlook
Overview	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Website owners who prioritize privacy and simplicity	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Simple Analytics B.V. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Amsterdam, Netherlands · European Union	Brno, Czechia · European Union
Organization scale	3 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Ghost, WordPress	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Simple Analytics	Smartlook
AI insights	Listed	Not listed
App analytics	Not listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Not listed	Listed
CCPA compliant	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Not listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Not listed	Listed
Session recordings	Not listed	Listed
User segments	Listed	Listed

Full details: Simple Analytics Full details: Smartlook