Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners who prioritize privacy and simplicity
Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Product and marketing teams needing customer journey insights
Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
| Attribute | Simple Analytics | Woopra |
|---|---|---|
| Overview | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Website owners who prioritize privacy and simplicity | Product and marketing teams needing customer journey insights |
| Operator | Simple Analytics B.V. Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base | Amsterdam, Netherlands · European Union | San Francisco, United States · United States |
| Organization scale | 3 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations | Ghost, WordPress | Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Simple Analytics | Woopra |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Integrations | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| User segments | Listed | Listed |