| Overview |
A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing |
From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator |
Key Arg B.V.
Independent private company | Umami Software, Inc.
Independent private company |
| Company base |
Monster, Netherlands · European Union | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | behavior analysis
Recent official evidence shows a focus on behavior analysis. |
| Key features |
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
| Important considerations |
Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations |
WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console | WordPress, Vercel |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |
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