| Overview |
A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. | Product and marketing teams needing customer journey insights |
| Operator |
Key Arg B.V.
Independent private company | Woopra, Inc.
Subsidiary of Appier Group Inc. |
| Company base |
Monster, Netherlands · European Union | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |
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