Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Swetrix ifPrivacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.
Choose Umami ifTech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
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| Attribute | Swetrix | Umami |
|---|---|---|
| Overview | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free. | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Swetrix Ltd Independent private company | Umami Software, Inc. Independent private company |
| Company base | Edinburgh, United Kingdom · United Kingdom | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations | Google Analytics import, WordPress, Google Tag Manager, REST API | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Swetrix | Umami |
|---|---|---|
| A/B testing | Listed | Not listed |
| Ad-blocker resistant | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |
| Web analytics | Listed | Not listed |