Swetrix vs Wix Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Swetrix if

Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting

Capabilities listed only for Swetrix in this selection

Privacy-first Self-hosted Open source Cookieless GDPR compliant Error tracking A/B testing Data ownership Ad-blocker resistant Enterprise Web analytics

Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.

Choose Wix Analytics if

Wix site owners who want integrated website and business analytics

Capabilities listed only for Wix Analytics in this selection

Free plan E-commerce tracking Revenue tracking AI insights Retention analytics Cross-device tracking

Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.

Shared capabilities

Real-time data Event tracking Behavior analytics Funnels Audience insights User segments Session recordings Goals Data export Integrations Custom reports

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Attribute	Swetrix	Wix Analytics
Overview	A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.	Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing	Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free.	Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting	Wix site owners who want integrated website and business analytics
Operator	Swetrix Ltd Independent private company	Wix.com Ltd. Independent public company
Company base	Edinburgh, United Kingdom · United Kingdom	Tel Aviv, Israel · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	4,622 employees · operator, as of 31 Dec 2025
Recent direction	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Cookieless web analytics Events, goals, and funnels Real-time dashboard Performance monitoring Error tracking Session and user-profile analysis Session replay on Plus Feature flags and A/B testing API and data export Self-hosted Community Edition	Built into Wix Traffic and sales overviews Real-time visitor feed Behavior reports Session recordings AI analytics assistant AI visibility overview Industry benchmarking Custom and scheduled reports CSV export
Important considerations	Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.	Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
Integrations	Google Analytics import, WordPress, Google Tag Manager, REST API	Wix SEO, Wix Email Marketing
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Swetrix	Wix Analytics
A/B testing	Listed	Not listed
Ad-blocker resistant	Listed	Not listed
AI insights	Not listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Not listed	Listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: Swetrix Full details: Wix Analytics