| Overview |
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Product and marketing teams needing customer journey insights |
| Operator |
Swetrix Ltd Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base |
Edinburgh, United Kingdom · United Kingdom | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
Google Analytics import, WordPress, Google Tag Manager, REST API | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |