Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Umami ifTech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Choose Usermaven ifMarketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Important considerations: The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote.
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| Attribute | Umami | Usermaven |
|---|---|---|
| Overview | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. | A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options. |
| Pricing | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. | Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed. |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Tech-savvy users and businesses prioritizing privacy and simplicity | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service |
| Operator | Umami Software, Inc. Independent private company | Usermaven Inc. Independent private company |
| Company base | San Francisco, United States · United States | Lewes, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | behavior analysis Recent official evidence shows a focus on behavior analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. | The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote. |
| Integrations | WordPress, Vercel | Google Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Umami | Usermaven |
|---|---|---|
| Ad-blocker resistant | Not listed | Listed |
| AI insights | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |
| Web analytics | Not listed | Listed |