| Overview |
A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing |
14-day trial; Growth starts at $84/month for 250,000 events, 3 users, and 3 workspaces; Scale starts at $199/month; Enterprise is custom; white-label analytics starts at $49/month | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service | Wix site owners who want integrated website and business analytics |
| Operator |
Usermaven Inc.
Independent private company | Wix.com Ltd.
Independent public company |
| Company base |
Lewes, United States · United States | Tel Aviv, Israel · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Website and product analytics
- Automatic and custom events
- Funnels and customer journeys
- User and account profiles
- Ecommerce and revenue analytics
- Marketing and CRM attribution
- Retention and cohort analysis
- Maven AI reporting
- Scheduled reports
- Agency white-label dashboards
|
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
|
| Important considerations |
There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations |
Google Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery | Wix SEO, Wix Email Marketing |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |