| Overview |
A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing |
Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator |
TIPS4DESIGN SRL Independent private company | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base |
Romania · European Union | Delhi, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction |
self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
|
| Important considerations |
You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations |
WordPress, DigitalOcean | Google Analytics, Adobe Analytics, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |