| Overview |
A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing |
Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Publishers, site owners and agencies that want live traffic dashboards across several websites. | Wix site owners who want integrated website and business analytics |
| Operator |
SwissOps Ltd.
Independent private company | Wix.com Ltd.
Independent public company |
| Company base |
Renens, Switzerland · Other region | Tel Aviv, Israel · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Live visitor dashboards and multi-site widgets
- Custom events, goals and funnels
- User journeys and UTM campaign reports
- File, S3 and SFTP exports with schedules
- REST and live APIs, SDKs and MCP server
- Optional cookieless tracking mode
|
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
|
| Important considerations |
Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. |
| Integrations |
WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP | Wix SEO, Wix Email Marketing |
| Fact check |
We checked this information against official vendor sources on 2026-10-10. |
We checked this information against official vendor sources on 2026-09-30. |
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