| Overview |
A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Publishers, site owners and agencies that want live traffic dashboards across several websites. | Product and marketing teams needing customer journey insights |
| Operator |
SwissOps Ltd.
Independent private company | Woopra, Inc.
Subsidiary of Appier Group Inc. |
| Company base |
Renens, Switzerland · Other region | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Live visitor dashboards and multi-site widgets
- Custom events, goals and funnels
- User journeys and UTM campaign reports
- File, S3 and SFTP exports with schedules
- REST and live APIs, SDKs and MCP server
- Optional cookieless tracking mode
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-10-10. |
We checked this information against official vendor sources on 2026-08-08. |
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