Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Product teams and marketers who want automatic tracking and user behavior insights
Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.
| Attribute | Adobe Analytics | Heap |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance. |
| Pricing | Contact for custom pricing | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Large enterprises with complex digital ecosystems | Product teams and marketers who want automatic tracking and user behavior insights |
| Operator | Adobe Inc. Independent public company | Heap Inc. Subsidiary of Content Square SAS |
| Company base | San Jose, United States · United States | San Francisco, United States · United States |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | Segment, Salesforce |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Heap |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Not listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Personalization | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |