Cloudflare Web Analytics vs Countly comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Cloudflare Web Analytics if

Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics

Capabilities listed only for Cloudflare Web Analytics in this selection

Cookieless Web analytics

Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Self-hosted Open source Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking User segments User feedback Error tracking Goals Data export Integrations Custom reports Retention analytics Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Shared capabilities

Privacy-first Free plan Audience insights

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Attribute	Cloudflare Web Analytics	Countly
Overview	A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.
Pricing	Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics	Developers and product teams who need cross-platform analytics
Operator	Cloudflare, Inc. Independent public company	Countly Ltd Independent private company
Company base	San Francisco, United States · United States	London, United Kingdom · United Kingdom
Organization scale	5,156 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	product analytics Recent official evidence shows a focus on product analytics.
Key features	Visits and pageviews Page-load timing Core Web Vitals URL, browser, OS, country, and element filters 100% pageview measurement without sampling Cookieless JavaScript beacon Automatic setup for proxied Cloudflare sites Support for non-proxied sites	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment
Important considerations	It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.
Integrations	Cloudflare dashboard, Cloudflare Pages, Google Tag Manager	Segment, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Cloudflare Web Analytics	Countly
App analytics	Not listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Not listed	Listed
Cookieless	Listed	Not listed
Custom reports	Not listed	Listed
Data export	Not listed	Listed
E-commerce tracking	Not listed	Listed
Error tracking	Not listed	Listed
Event tracking	Not listed	Listed
Free plan	Listed	Listed
Funnels	Not listed	Listed
Goals	Not listed	Listed
Integrations	Not listed	Listed
Open source	Not listed	Listed
Personalization	Not listed	Listed
Privacy-first	Listed	Listed
Real-time data	Not listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Not listed	Listed
User feedback	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Cloudflare Web Analytics Full details: Countly