Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Mid-to-large product teams and UX researchers
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
| Attribute | Cloudflare Web Analytics | FullStory |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Mid-to-large product teams and UX researchers |
| Operator | Cloudflare, Inc. Independent public company | Fullstory, Inc. Independent private company |
| Company base | San Francisco, United States · United States | Atlanta, United States · United States |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | at least 200 employees · operator, as of 5 May 2020 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Segment, Salesforce, CRMs, Dev tools |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | FullStory |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |