Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
| Attribute | Cloudflare Web Analytics | Microsoft Clarity |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator | Cloudflare, Inc. Independent public company | Microsoft Corporation Independent public company |
| Company base | San Francisco, United States · United States | Redmond, United States · United States |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | Microsoft Clarity |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Data export | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |