Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics
Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.
| Attribute | Cloudflare Web Analytics | OpenPanel |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator | Cloudflare, Inc. Independent public company | OpenPanel AB Independent private company |
| Company base | San Francisco, United States · United States | Stockholm, Sweden · European Union |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-09. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | OpenPanel |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Integrations | Not listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Listed |