| Overview |
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing |
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator |
Cloudflare, Inc. Independent public company | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base |
San Francisco, United States · United States | Wrocław, Poland · European Union |
| Organization scale |
5,156 employees · operator, as of 31 Dec 2025 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
|
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
| Important considerations |
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations |
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |