Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
| Attribute | Cloudflare Web Analytics | Smartlook |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform |
| Operator | Cloudflare, Inc. Independent public company | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. |
| Company base | San Francisco, United States · United States | Brno, Czechia · European Union |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | Smartlook |
|---|---|---|
| App analytics | Not listed | Listed |
| Audience insights | Listed | Not listed |
| Behavior analytics | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Data export | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Retention analytics | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |