Cloudflare Web Analytics vs Umami comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Cloudflare Web Analytics if

Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics

Capabilities listed only for Cloudflare Web Analytics in this selection

Web analytics

Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.

Choose Umami if

Tech-savvy users and businesses prioritizing privacy and simplicity

Capabilities listed only for Umami in this selection

Self-hosted Open source GDPR compliant CCPA compliant Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking User segments Session recordings Heatmaps Goals Data export Integrations Custom reports Retention analytics Cross-device tracking

Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.

Shared capabilities

Privacy-first Cookieless Free plan Audience insights

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Attribute	Cloudflare Web Analytics	Umami
Overview	A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.	An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Pricing	Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit	Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics	Tech-savvy users and businesses prioritizing privacy and simplicity
Operator	Cloudflare, Inc. Independent public company	Umami Software, Inc. Independent private company
Company base	San Francisco, United States · United States	San Francisco, United States · United States
Organization scale	5,156 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	behavior analysis Recent official evidence shows a focus on behavior analysis.
Key features	Visits and pageviews Page-load timing Core Web Vitals URL, browser, OS, country, and element filters 100% pageview measurement without sampling Cookieless JavaScript beacon Automatic setup for proxied Cloudflare sites Support for non-proxied sites	Cookieless web analytics Self-hosted and cloud editions Real-time traffic Custom events Funnels and goals Revenue reports Web Vitals Session replay and heatmaps Data export
Important considerations	It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.	Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Integrations	Cloudflare dashboard, Cloudflare Pages, Google Tag Manager	WordPress, Vercel
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Cloudflare Web Analytics	Umami
Audience insights	Listed	Listed
Behavior analytics	Not listed	Listed
CCPA compliant	Not listed	Listed
Cookieless	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Not listed	Listed
Data export	Not listed	Listed
E-commerce tracking	Not listed	Listed
Event tracking	Not listed	Listed
Free plan	Listed	Listed
Funnels	Not listed	Listed
GDPR compliant	Not listed	Listed
Goals	Not listed	Listed
Heatmaps	Not listed	Listed
Integrations	Not listed	Listed
Open source	Not listed	Listed
Privacy-first	Listed	Listed
Real-time data	Not listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Cloudflare Web Analytics Full details: Umami