Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Cloudflare Web Analytics | VWO |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Cloudflare, Inc. Independent public company | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | San Francisco, United States · United States | Delhi, India · Other region |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |