Cloudflare Web Analytics vs Wix Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Cloudflare Web Analytics if

Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics

Capabilities listed only for Cloudflare Web Analytics in this selection

Privacy-first Cookieless Web analytics

Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.

Choose Wix Analytics if

Wix site owners who want integrated website and business analytics

Capabilities listed only for Wix Analytics in this selection

Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking User segments Session recordings Goals Data export Integrations Custom reports AI insights Retention analytics Cross-device tracking

Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.

Shared capabilities

Free plan Audience insights

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Attribute	Cloudflare Web Analytics	Wix Analytics
Overview	A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.	Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing	Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit	Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics	Wix site owners who want integrated website and business analytics
Operator	Cloudflare, Inc. Independent public company	Wix.com Ltd. Independent public company
Company base	San Francisco, United States · United States	Tel Aviv, Israel · Other region
Organization scale	5,156 employees · operator, as of 31 Dec 2025	4,622 employees · operator, as of 31 Dec 2025
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Visits and pageviews Page-load timing Core Web Vitals URL, browser, OS, country, and element filters 100% pageview measurement without sampling Cookieless JavaScript beacon Automatic setup for proxied Cloudflare sites Support for non-proxied sites	Built into Wix Traffic and sales overviews Real-time visitor feed Behavior reports Session recordings AI analytics assistant AI visibility overview Industry benchmarking Custom and scheduled reports CSV export
Important considerations	It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.	Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
Integrations	Cloudflare dashboard, Cloudflare Pages, Google Tag Manager	Wix SEO, Wix Email Marketing
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Cloudflare Web Analytics	Wix Analytics
AI insights	Not listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Not listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Not listed	Listed
Data export	Not listed	Listed
E-commerce tracking	Not listed	Listed
Event tracking	Not listed	Listed
Free plan	Listed	Listed
Funnels	Not listed	Listed
Goals	Not listed	Listed
Integrations	Not listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Not listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Session recordings	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Cloudflare Web Analytics Full details: Wix Analytics