Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
| Attribute | Cloudflare Web Analytics | WPLytic |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Public plans: $29/month or $99/year for one WordPress site, including updates and support |
| Deployment | Vendor-hosted cloud | Self-hosted |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics. |
| Operator | Cloudflare, Inc. Independent public company | TIPS4DESIGN SRL Independent private company |
| Company base | San Francisco, United States · United States | Romania · European Union |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | WPLytic |
|---|---|---|
| Ad-blocker resistant | Not listed | Listed |
| AI insights | Not listed | Listed |
| Audience insights | Listed | Not listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Listed | Listed |
| Data ownership | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |