| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing |
Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers and product teams who need cross-platform analytics | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator |
Countly Ltd
Independent private company | Hotjar Limited
Subsidiary of Content Square SAS |
| Company base |
London, United Kingdom · United Kingdom | St Julian's, Malta · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | suite consolidation
Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
| Important considerations |
Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations |
Segment, Zapier | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |