Countly vs Microsoft Clarity comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities only listed for Countly

Privacy-first Self-hosted Open source E-commerce tracking Funnels Revenue tracking User feedback Error tracking Custom reports Retention analytics Personalization

Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities only listed for Microsoft Clarity

GDPR compliant CCPA compliant Session recordings Heatmaps AI insights Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Shared capabilities

Free plan Real-time data App analytics Event tracking Behavior analytics Audience insights User segments Goals Data export Integrations

Attribute	Countly	Microsoft Clarity
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.
Pricing	Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom	Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers and product teams who need cross-platform analytics	Website owners, marketers, and product teams that need free session replay and heatmaps
Operator	Countly Ltd Independent private company	Microsoft Corporation Independent public company
Company base	London, United Kingdom · United Kingdom	Redmond, United States · United States
Organization scale	No comparable official organization-size figure was publicly disclosed.	228,000 employees · operator, as of 30 Jun 2025
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Always-on session recordings Click, scroll, area, and conversion heatmaps Rage-click and dead-click insights Smart events Session and heatmap summaries Web and mobile app capture Google Analytics integration 40+ filters
Important considerations	Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.	Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Integrations	Segment, Zapier	Google Analytics, Google Ads, WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Countly	Microsoft Clarity
AI insights	Not listed	Listed
App analytics	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Not listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Not listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: Microsoft Clarity