Countly vs Open Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities only listed for Countly

Privacy-first Free plan App analytics Funnels Audience insights User feedback Error tracking Personalization

Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.

Choose Open Web Analytics if

Tech-savvy users who want a free, self-hosted analytics solution

Capabilities only listed for Open Web Analytics

Heatmaps Data ownership

Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.

Shared capabilities

Self-hosted Open source Real-time data E-commerce tracking Event tracking Behavior analytics Revenue tracking User segments Goals Data export Integrations Custom reports Retention analytics

Attribute	Countly	Open Web Analytics
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing	Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom	Free, open source
Deployment	Self-hosted and hosted options	Self-hosted
Best for	Developers and product teams who need cross-platform analytics	Tech-savvy users who want a free, self-hosted analytics solution
Operator	Countly Ltd Independent private company	Open Web Analytics project Independent project
Company base	London, United Kingdom · United Kingdom	Distributed organization
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Self-hosted GPL software Pageview and event tracking Conversion goals and funnels Visitor segmentation Click heatmaps Visitor paths Ecommerce tracking WordPress integration
Important considerations	Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.	Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations	Segment, Zapier	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Countly	Open Web Analytics
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: Open Web Analytics