| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers and product teams who need cross-platform analytics | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Countly Ltd
Independent private company | Pendo.io, Inc.
Independent private company |
| Company base |
London, United Kingdom · United Kingdom | Raleigh, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
Segment, Zapier | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |