Countly vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Privacy-first Self-hosted Open source Free plan Real-time data E-commerce tracking Revenue tracking Audience insights User feedback Goals Custom reports Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities listed only for Smartlook in this selection

Session recordings Heatmaps Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Error tracking Data export Integrations Retention analytics

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Attribute	Countly	Smartlook
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers and product teams who need cross-platform analytics	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Countly Ltd Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	London, United Kingdom · United Kingdom	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Segment, Zapier	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Countly	Smartlook
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Not listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: Smartlook