Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Countly ifDevelopers and product teams who need cross-platform analytics
Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.
Choose Woopra ifProduct and marketing teams needing customer journey insights
Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
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| Attribute | Countly | Woopra |
|---|---|---|
| Overview | A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing | Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing. | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Developers and product teams who need cross-platform analytics | Product and marketing teams needing customer journey insights |
| Operator | Countly Ltd Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base | London, United Kingdom · United Kingdom | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | product analytics Recent official evidence shows a focus on product analytics. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations | Segment, Zapier | Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Countly | Woopra |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Personalization | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |