Countly vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities only listed for Countly

Open source Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights User feedback Error tracking Data export Integrations Custom reports Retention analytics Personalization

Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Cookieless GDPR compliant CCPA compliant Data ownership AI insights Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Privacy-first Self-hosted Real-time data Event tracking Funnels User segments Goals

Attribute	Countly	WPLytic
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Self-hosted and hosted options	Self-hosted
Best for	Developers and product teams who need cross-platform analytics	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	Countly Ltd Independent private company	TIPS4DESIGN SRL Independent private company
Company base	London, United Kingdom · United Kingdom	Romania · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	Segment, Zapier	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Countly	WPLytic
Ad-blocker resistant	Not listed	Listed
AI insights	Not listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: WPLytic