| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. |
| Pricing |
Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Mid-to-large product teams and UX researchers |
| Operator |
Crazy Egg, Inc. Independent private company | Fullstory, Inc. Independent private company |
| Company base |
Redwood City, United States · United States | Atlanta, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 200 employees · operator, as of 5 May 2020 |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
|
| Important considerations |
No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | Segment, Salesforce, CRMs, Dev tools |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |