Choose FullStory if
Mid-to-large product teams and UX researchers
Capabilities only listed for FullStory
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
FullStory vs Mixpanel comparison
Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Which platform fits your needs?
Choose Mixpanel if
Growth teams and product managers who need detailed user behavior insights
Capabilities only listed for Mixpanel
Important considerations: Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features.
Shared capabilities
GDPR compliant
CCPA compliant
Free plan
Real-time data
E-commerce tracking
App analytics
Event tracking
Behavior analytics
Funnels
Revenue tracking
Audience insights
User segments
Session recordings
Goals
Data export
Integrations
Custom reports
AI insights
Retention analytics
Cohort analysis
Cross-device tracking
| Attribute | FullStory | Mixpanel |
|---|---|---|
| Overview | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. |
| Pricing | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Mid-to-large product teams and UX researchers | Growth teams and product managers who need detailed user behavior insights |
| Operator | Fullstory, Inc. Independent private company | Mixpanel, Inc. Independent private company |
| Company base | Atlanta, United States · United States | San Francisco, United States · United States |
| Organization scale | at least 200 employees · operator, as of 5 May 2020 | 235 team members · operator, as of 2 Mar 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. |
| Integrations | Segment, Salesforce, CRMs, Dev tools | Segment, Zapier |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
Capability matrix
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | FullStory | Mixpanel |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |