FullStory vs Open Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

GDPR compliant CCPA compliant Free plan App analytics Funnels Error tracking Audience insights Session recordings AI insights Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Open Web Analytics if

Tech-savvy users who want a free, self-hosted analytics solution

Capabilities only listed for Open Web Analytics

Self-hosted Open source Data ownership

Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Revenue tracking User segments Heatmaps Goals Data export Integrations Custom reports Retention analytics

Attribute	FullStory	Open Web Analytics
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Free, open source
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Mid-to-large product teams and UX researchers	Tech-savvy users who want a free, self-hosted analytics solution
Operator	Fullstory, Inc. Independent private company	Open Web Analytics project Independent project
Company base	Atlanta, United States · United States	Distributed organization
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Self-hosted GPL software Pageview and event tracking Conversion goals and funnels Visitor segmentation Click heatmaps Visitor paths Ecommerce tracking WordPress integration
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations	Segment, Salesforce, CRMs, Dev tools	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Open Web Analytics
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: FullStory Full details: Open Web Analytics