Choose FullStory if
Mid-to-large product teams and UX researchers
Capabilities only listed for FullStory
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
FullStory vs Piwik PRO comparison
Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Which platform fits your needs?
Choose Piwik PRO if
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Capabilities only listed for Piwik PRO
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
| Attribute | FullStory | Piwik PRO |
|---|---|---|
| Overview | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Mid-to-large product teams and UX researchers | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator | Fullstory, Inc. Independent private company | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base | Atlanta, United States · United States | Wrocław, Poland · European Union |
| Organization scale | at least 200 employees · operator, as of 5 May 2020 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations | Segment, Salesforce, CRMs, Dev tools | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
Capability matrix
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | FullStory | Piwik PRO |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |