FullStory vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking Error tracking Audience insights Session recordings Heatmaps Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Self-hosted Cookieless Data ownership Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

GDPR compliant CCPA compliant Real-time data Event tracking Funnels User segments Goals AI insights

Attribute	FullStory	WPLytic
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Mid-to-large product teams and UX researchers	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	Fullstory, Inc. Independent private company	TIPS4DESIGN SRL Independent private company
Company base	Atlanta, United States · United States	Romania · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	Segment, Salesforce, CRMs, Dev tools	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	WPLytic
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: FullStory Full details: WPLytic