Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product teams and marketers who want automatic tracking and user behavior insights
Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Heap | VWO |
|---|---|---|
| Overview | An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Product teams and marketers who want automatic tracking and user behavior insights | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Heap Inc. Subsidiary of Content Square SAS | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | San Francisco, United States · United States | Delhi, India · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | suite consolidation Recent official evidence shows a focus on suite consolidation. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
|
|
| Important considerations | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | Segment, Salesforce | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Heap | VWO |
|---|---|---|
| A/B testing | Listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Not listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |