Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
| Attribute | Hotjar | Microsoft Clarity |
|---|---|---|
| Overview | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator | Hotjar Limited Subsidiary of Content Square SAS | Microsoft Corporation Independent public company |
| Company base | St Julian's, Malta · European Union | Redmond, United States · United States |
| Organization scale | at least 190 team members · operator, as of 1 Sep 2021 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction | suite consolidation Recent official evidence shows a focus on suite consolidation. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations | Shopify, WordPress | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Hotjar | Microsoft Clarity |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Not listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Polls | Listed | Not listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Listed | Not listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |