Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
| Attribute | Hotjar | Piwik PRO |
|---|---|---|
| Overview | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator | Hotjar Limited Subsidiary of Content Square SAS | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base | St Julian's, Malta · European Union | Wrocław, Poland · European Union |
| Organization scale | at least 190 team members · operator, as of 1 Sep 2021 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction | suite consolidation Recent official evidence shows a focus on suite consolidation. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
|
|
| Important considerations | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations | Shopify, WordPress | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Hotjar | Piwik PRO |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Polls | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Not listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |