Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Hotjar | VWO |
|---|---|---|
| Overview | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Hotjar Limited Subsidiary of Content Square SAS | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | St Julian's, Malta · European Union | Delhi, India · Other region |
| Organization scale | at least 190 team members · operator, as of 1 Sep 2021 | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | suite consolidation Recent official evidence shows a focus on suite consolidation. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | Shopify, WordPress | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Hotjar | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Listed | Listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Listed |
| User feedback | Listed | Listed |
| User segments | Listed | Listed |