Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Marketers and product teams needing detailed user behavior insights
Important considerations: Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.
| Attribute | Microsoft Clarity | Mouseflow |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | Marketers and product teams needing detailed user behavior insights |
| Operator | Microsoft Corporation Independent public company | Mouseflow ApS Independent private company |
| Company base | Redmond, United States · United States | Copenhagen, Denmark · European Union |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | Mouseflow |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |