Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
| Attribute | Microsoft Clarity | Piwik PRO |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator | Microsoft Corporation Independent public company | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base | Redmond, United States · United States | Wrocław, Poland · European Union |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | Piwik PRO |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |