Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
| Attribute | Microsoft Clarity | Smartlook |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform |
| Operator | Microsoft Corporation Independent public company | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. |
| Company base | Redmond, United States · United States | Brno, Czechia · European Union |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | Smartlook |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Not listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cross-device tracking | Listed | Listed |
| Data export | Listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Not listed |
| Goals | Listed | Not listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Not listed |
| Retention analytics | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |