Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Microsoft Clarity | VWO |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Microsoft Corporation Independent public company | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | Redmond, United States · United States | Delhi, India · Other region |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |