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Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Microsoft Clarity vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities only listed for Microsoft Clarity

Free plan App analytics Behavior analytics Audience insights Session recordings Heatmaps Data export Integrations Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Self-hosted Cookieless Funnels Data ownership Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

GDPR compliant CCPA compliant Real-time data Event tracking User segments Goals AI insights
Attribute Microsoft Clarity WPLytic
Overview Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing Free forever with no traffic limits; unlimited heatmaps, websites, and team members are includedPublic plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment Vendor-hosted cloudSelf-hosted
Best for Website owners, marketers, and product teams that need free session replay and heatmapsWordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator Microsoft Corporation
Independent public company		TIPS4DESIGN SRL
Independent private company
Company base Redmond, United States · United StatesRomania · European Union
Organization scale 228,000 employees · operator, as of 30 Jun 2025No comparable official organization-size figure was publicly disclosed.
Recent direction marketing attribution
Recent official evidence shows a focus on marketing attribution.		AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Always-on session recordings
  • Click, scroll, area, and conversion heatmaps
  • Rage-click and dead-click insights
  • Smart events
  • Session and heatmap summaries
  • Web and mobile app capture
  • Google Analytics integration
  • 40+ filters
  • Self-hosted
  • Unlimited sessions
  • Event tracking
  • Custom tags
  • User segments
  • Real-time analytics
  • AI insights
  • Goals/funnels
  • No cookies
  • GDPR/CCPA/PECR compliant
Important considerations Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations Google Analytics, Google Ads, WordPress, ShopifyWordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeMicrosoft ClarityWPLytic
Ad-blocker resistant Not listed Listed
AI insights Listed Listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Not listed
CCPA compliant Listed Listed
Cookieless Not listed Listed
Cross-device tracking Listed Not listed
Data export Listed Not listed
Data ownership Not listed Listed
Event tracking Listed Listed
Free plan Listed Not listed
Funnels Not listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Heatmaps Listed Not listed
Integrations Listed Not listed
Privacy-first Not listed Listed
Real-time data Listed Listed
Self-hosted Not listed Listed
Session recordings Listed Not listed
User segments Listed Listed
Full details: Microsoft Clarity Full details: WPLytic