Mixpanel vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Mixpanel if

Growth teams and product managers who need detailed user behavior insights

Capabilities only listed for Mixpanel

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Revenue tracking Audience insights A/B testing Goals Custom reports AI insights Cohort analysis

Important considerations: Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Error tracking Heatmaps

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Session recordings Data export Integrations Retention analytics Cross-device tracking

Attribute	Mixpanel	Smartlook
Overview	A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Growth teams and product managers who need detailed user behavior insights	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Mixpanel, Inc. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	San Francisco, United States · United States	Brno, Czechia · European Union
Organization scale	235 team members · operator, as of 2 Mar 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Event-based product analytics Funnels and flows Retention and cohorts Session replay Autocapture Experiments Unlimited seats Data export	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Segment, Zapier	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Mixpanel	Smartlook
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed

Full details: Mixpanel Full details: Smartlook