Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Tech-savvy users who want a free, self-hosted analytics solution
Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Important considerations: Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.
| Attribute | Open Web Analytics | Pendo |
|---|---|---|
| Overview | A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing | Free, open source | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment | Self-hosted | Vendor-hosted cloud |
| Best for | Tech-savvy users who want a free, self-hosted analytics solution | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator | Open Web Analytics project Independent project | Pendo.io, Inc. Independent private company |
| Company base | Distributed organization | Raleigh, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations | WordPress | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-09. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Open Web Analytics | Pendo |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Not listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Personalization | Not listed | Listed |
| Real-time data | Listed | Not listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Not listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |
| Web analytics | Not listed | Listed |